This weekend I had my first ever craft fair stall at Baildon at Christmas! My hometown isn’t huge but it was great to see the amount of local sellers from here and the surrounding areas selling loads of different handcrafted Christmas gifts.
As a first timer I did A LOT of research in the weeks leading up to the stall to make sure I had everything I needed on the day.
As you’ll have read in my recent blog posts, I worked with Kramers to finalise the branding for my business and order some business cards, stickers and a tshirt with my logo on. This was great timing as I had a ready-made uniform for the day, was able to pop some business cards on the table to advertise my wedding/event services, and had some lovely stickers for all of my items.
Next up was payment options. I bought myself a little cash box to keep under the table, but knew I’d most likely do a lot better if I was able to take payments by card. I did a bit of googling and after looking at various options and reviews, I decided to go for Square. For an upfront cost of £19 I got a little card reader that linked to my business account, meaning I could take chip and pins, contactless and swipe card payments. It’s been amazing so far and it works out much better for me paying a nominal fee per transaction rather than a monthly fee.
When it came to deciding what to sell, I knew my main area would be wreaths, but I wanted to do things a little differently, so I used the fair to trial a new way of working/selling. I made up around ten to fifteen base wreaths, which were literally just mossed, wired and covered with different foliage. I then created a box of pre-wired decorative options, such as dried orange slices, cinnamon sticks, pine cones, different ribbons etc. and gave customers the chance to choose their own colour scheme and add-ons.
It worked really well and it was lovely to see the different designs people went for. It took me on average two to three minutes per customer to put the finished article together for them, and it meant people felt they were getting a one of a kind piece. I’ll definitely be doing this again next year!
I also took orders for Christmas table centre decorations, to be made up and dropped off in the week leading up to Christmas day. To advertise this service I made up a couple to display with a sign and had a clipboard ready to take down customers details to get in touch at a later date re. designs/delivery days.
I also offered a Christmas bouquet service, which could be dropped off on Christmas Eve morning. Using the same tactic as the Christmas table centres, I made a few up and put out a sign ready to take any orders. I limited myself to ten orders and a maximum delivery radius to make sure I wasn’t run off my feet on the days itself!
To keep the floral theme going and have more than wreaths to sell on the day, I put together little bags of stovetop potpurri. The idea is that you pop the content of the bag into a saucepan, and cover with water, gently simmering on a low heat for a couple of hours. Thee result is a Christmassy scent all over the house! I decided to go with classic scents such as orange, juniper berries, star anise and cinnamon.
Over the last couple of years, I’ve made a few of my country stamp arts as Christmas gifts for friends and family. A few of them suggested selling them at the Christmas stall. Although it meant deviating from my floral stuff, I thought it was a good plan so made up a few to sell and gave customers the option to order specific countries for Christmas gifts. It went down quite well, and I managed to sell a couple and take a few orders too! I also had some vintage Christmas stamps, so made up some little packs of handmade Christmas cards to sell, which went down really well.
Overall I had a fantastic first stall experience and can’t wait to sign up to some more next year!